In reference to my previous article, I recently found from an article by Marc Graser that a new study shows that Hollywood is experiencing more CTR for their advertising campaigns on Facebook than many other industries. Between Sept. 1st and February 27th 2012, The movie and entertainment category had a 0.114% CTR on average worldwide […]
Continue reading CTR Good For Hollywood Working with our client, we discovered that they had developed their website using frames and flash. Not very familiar myself with the difference between frames, flash, and regular website, I quickly learnt that a website built with frames and flash would have difficulty getting crawled with the search engine spiders. This was a huge problem, […]
Continue reading A Lesson Well Learned I’ve finally jumped onto the bandwagon. After hearing stories from friends following the viral activities of Cloverfield, The Dark Knight, and A.I., I have finally found my following: Prometheus – the new re-imagined prequel to the very first Alien movie. Since early beginnings, many big-budgeted films have harnessed viral e-marketing as ways to attract niche-targeted […]
Continue reading Viral e-Marketing: Prometheus In the words of Dave Morgan, “Over the past fifteen years, the average reach of national TV campaigns has dropped by 20% and individual spots by 80%, in spite of TV viewing being at an all time high.” Despite many marketers today abandoning the TV for marketing purposes, Dave believes that “Ad reach on TV […]
Continue reading The Television Predicament With the launch of Scion’s iQ, its first new model in 3 years, Scion Toyota is targeting 18-34 year olds by a creating a series of 12 brief skits called “Park”. Available on Youtube and on the main page website, http://www.scion.com, Scion hopes to generate e-marketing buzz from their youthful target market using a more […]
Continue reading iQ on Youtube
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