A Lesson Well Learned
Working with our client, we discovered that they had developed their website using frames and flash. Not very familiar myself with the difference between frames, flash, and regular website, I quickly learnt that a website built with frames and flash would have difficulty getting crawled with the search engine spiders. This was a huge problem, since our proposal required a a website audit, and our client no longer had access to the website.
With time ticking (and our AdWords campaign soon coming to an end), our team devised a plan: create a 10% promotional offer for our client, and create a second website using wordpress to allow better placed content and easier crawling for SEO spiders, and a higher quality score for AdWords adgroups.
For my newly reconstructed website, see http://www.scoopfrozenyogurt.wordpress.com . You can see that unlike the old website, each new page has a different and relevant URL.
To give you a sneak peak, below is the old “About us page”, and the newly developed page:
Old:
And New:
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