Nov
15
External Blog: Simply Zesty
Posted by: Lydia Choi | November 15, 2012 | Leave a Comment
Simply Zesty, a social media agency, not only assists companies in creating extraordinary marketing campaigns, but it is also the platform for one of internet’s most interesting social media and advertising blogs. Its blog can split into 8 categories in which readers can get a much more detailed look into the posts about social media, […]
Nov
12
Response: Oct. 23 Class: “People Culture & Teams”
Posted by: Lydia Choi | November 12, 2012 | Leave a Comment
After the comm 101 lecture on company and people cultures, the idea captured my attention, and I decided to research the topic in further depth. It turns out that Whole Foods, Google, Southwest Airlines, Facebook, KAYAK, and countless other companies have been implementing such a culture as well. Ample amounts of advertising, discussion and debate […]
Nov
11
Response: We Day – Empowering Young Social Entrepreneurs
Posted by: Lydia Choi | November 11, 2012 | Leave a Comment
Motivation and inspiration lead to an uproar of courage; at least, that’s what We Day is hoping to achieve. With many conferences and events occurring in Vancouver, what makes We Day so special? Upon reading Andrea Banzon‘s Blog on the topic of We Day, it is evident that We Day creates a lasting impact on […]
Nov
9
A Picture’s worth a thousand words, or in this case, 900,000 retweets.
Posted by: Lydia Choi | November 9, 2012 | Leave a Comment
Social media – the new platform for social branding. On November 6th after the election outcomes, Barack Obama tweeted out 3 words – four more years, alongside a photo, and since then, it has become one of the most retweeted tweets in history, almost retweeted 900,000 times and favorites 300,000 times (original tweet). However, As Facebook, Twitter, […]
Nov
6
Innovation, Investigation, Implementation.
Posted by: Lydia Choi | November 6, 2012 | Leave a Comment
How does one start a business? Where does funding come from? Do all business owners start off with huge amounts of loans and debts or do they all begin with a wad of cash in their pockets? How is it maintained? As new business students, everyone ponders about simple questions like such, and are confused […]
Nov
1
Rethink Marketing: Red Bull – The Ultimate Leap.
Posted by: Lydia Choi | November 1, 2012 | Leave a Comment
In an iconic moment where millions sat in front of their computers and watched, live, the jump of the century, Red Bull had planted subconscious seeds of its company into the brains of their audience. Printing a sponsor’s company logo on an athlete/celebrity’s uniform isn’t a new concept, but Red Bull took it to an entire […]