Nov
15
External Blog: Simply Zesty
Posted by: Lydia Choi | November 15, 2012 | Leave a Comment
Simply Zesty, a social media agency, not only assists companies in creating extraordinary marketing campaigns, but it is also the platform for one of internet’s most interesting social media and advertising blogs. Its blog can split into 8 categories in which readers can get a much more detailed look into the posts about social media, […]
Nov
12
Response: Oct. 23 Class: “People Culture & Teams”
Posted by: Lydia Choi | November 12, 2012 | Leave a Comment
After the comm 101 lecture on company and people cultures, the idea captured my attention, and I decided to research the topic in further depth. It turns out that Whole Foods, Google, Southwest Airlines, Facebook, KAYAK, and countless other companies have been implementing such a culture as well. Ample amounts of advertising, discussion and debate […]
Nov
11
Response: We Day – Empowering Young Social Entrepreneurs
Posted by: Lydia Choi | November 11, 2012 | Leave a Comment
Motivation and inspiration lead to an uproar of courage; at least, that’s what We Day is hoping to achieve. With many conferences and events occurring in Vancouver, what makes We Day so special? Upon reading Andrea Banzon‘s Blog on the topic of We Day, it is evident that We Day creates a lasting impact on […]
Nov
9
A Picture’s worth a thousand words, or in this case, 900,000 retweets.
Posted by: Lydia Choi | November 9, 2012 | Leave a Comment
Social media – the new platform for social branding. On November 6th after the election outcomes, Barack Obama tweeted out 3 words – four more years, alongside a photo, and since then, it has become one of the most retweeted tweets in history, almost retweeted 900,000 times and favorites 300,000 times (original tweet). However, As Facebook, Twitter, […]
Nov
6
Innovation, Investigation, Implementation.
Posted by: Lydia Choi | November 6, 2012 | Leave a Comment
How does one start a business? Where does funding come from? Do all business owners start off with huge amounts of loans and debts or do they all begin with a wad of cash in their pockets? How is it maintained? As new business students, everyone ponders about simple questions like such, and are confused […]
Nov
1
Rethink Marketing: Red Bull – The Ultimate Leap.
Posted by: Lydia Choi | November 1, 2012 | Leave a Comment
In an iconic moment where millions sat in front of their computers and watched, live, the jump of the century, Red Bull had planted subconscious seeds of its company into the brains of their audience. Printing a sponsor’s company logo on an athlete/celebrity’s uniform isn’t a new concept, but Red Bull took it to an entire […]
Oct
8
Then and now, yet not much has changed.
Posted by: Lydia Choi | October 8, 2012 | Leave a Comment
Then: Now: From typewriters to the iphone 5, much has changed over the years. But, although technological advances have drastically improved, our nation’s narrow-minded views on society haven’t changed much. In fact, it is evident through these advertisements that women still continue to be the focus of sexist advertisements, and businesses continue to market towards […]
Sep
20
Apple: “The New, Old Microsoft”
Posted by: Lydia Choi | September 20, 2012 | Leave a Comment
View original articles on this topic here and here. With the new release of Apple’s new iOS6 software update, it has become the new dinner table topic of this week. As with every apple release, debate has become to rise over the pros and cons of the newest product. This time, controversy revolves around Apple’s new […]
Sep
18
“Nestle; not as sweet as their products taste.”
Posted by: Lydia Choi | September 18, 2012 | Leave a Comment
In classmate Tanner Kirkpatricks’s blog post, he speaks of Nestle’s “usage of children as laborers in the production of their cocoa,” where “over 600,000 children are working on cocoa farms for little or no pay in excruciating working conditions.” Child labour has been a problem constantly discussed worldwide, and many large organizations, such as Free the Children, have […]
Sep
12
The Golden Arches: Expansion or Invasion?
Posted by: Lydia Choi | September 12, 2012 | Leave a Comment
THE FACTS: Everyday, the McDonald’s franchise continues to expand worldwide; recently, the company has proposed the opening of two new franchises in Amritsar and Katra, two of India’s most religious locations. Hindu nationalist group furiously protests that these expansion are an insult to their race/culture, referring to McDonald’s as “an organization associated with cow slaughter,” and still deciding to locate […]