Leon Zhou’s article on 7-Eleven’s introduction of a convenient and healthy food line tackles on the idea of whether 7-Eleven defined its food products’ healthiness well enough or not. Traditionally, 7-Eleven is known for providing a big variety of products including snacks, drinks, small appliances, and pretty much any emergency items. It is also known for its own line of food products, including sandwiches and other small meals. By offering these small meals, 7-Eleven provides its customers something they cannot find in their traditional line of products. They offer actual ‘meal’ instead of packaged instant noodles or chips, and to consumers these meals sound like healthier alternatives. In the value proposition canvas, this would be a gain creator.
A problem addressed in Leon Zhou’s blog post is that would the introduction of a healthier line of food products affect the sales of the other products? I personally do not think so. As he said, the healthier juice can seem pricy when compared to 7-Eleven’s Slurpee, which is part of its own line of food products. The price can be a “pain” in the value proposition canvas. However, it does satisfy customers because they would probably be eating even healthier alternatives that they can take away conveniently. There will always be customers who look for bags of chips or a cool Slurpee during a hot summer day. Tony Horton’s healthy line of food provides satisfaction to health-conscious consumers, while the other line satisfies the general public’s needs.
Image from Wikipedia.org.
Original Article from USA Today: <http://www.usatoday.com/story/money/business/2014/09/30/7-eleven-convenience-stores-fresh-food-tony-horton-nutrition/16424751>