K-pop entertainment business
As Korean pop sets its sights in Asia and even over the world, k-pop entertainment industry attracts public concerns. K-pop stars and idols have hundreds of shows and concerts over the world, have supports of millions fans, have fame and praise. Are their successes based on their companies and planners? How can their companies create business value by organizing their own groups and artists?
By signing with big entertainment companies, K-pop artists are trained to dance and sing, are packaged for better appearances, are taught how to approach audiences and how to speak to camera.With no doubt, they stay in a strong business environment. Their companies make efforts on them not only for art development but also for money and profits.
S.M., one of the biggest k-pop entertainment industry, has taken over the basement with a pop-up store selling everything from bags, clothing, folders and postcards to collector’s edition CDs of Girls’ Generation, Super Junior and the company’s other groups. Some fans buy multiple copies of the same Girls’ Generation CD, which are packaged with different covers for each of the nine members.
YG entertainment, another successful company with the most famous group Bigbang, also gains many profits every year. It treats international market significantly, setting many concerts in Asia and the North America but only a few shows in Korea. Western fans are super excited to the concerts, even Asian fans go concerts in North America by air. YG also has BBQ restaurant at famous shopping center with photos and signatures of Bigbang. They ask D-gragon and Sandara Park, the most popular artists, to be the spokesmen of YG cosmetic brand ‘moonshot’. Fans are crazy for almost everything with their idols, such as G-gragon perfume and Bigbang lipstick.
However, many fans are dissatisfied that entertainment companies only concentrate on the sales of albums but not music creation and improvement. Companies Many groups’ gap periods were so long that they were not popular at all after coming back. “I feel that K-pop is too controlled; the big companies see music too much as a product.” says Daniel Tudor, author of Korea: The Impossible Country. Although problems exist, K-pop entertainment industries have mature operations and create huge business value.
Salmon, A. (2013, July 31). Korea’s S.M. Entertainment: The Company That Created K-Pop. Retrieved from http://www.forbes.com/sites/forbesasia/2013/07/31/koreas-s-m-entertainment-the-company-that-created-k-pop/#536afd145ce9
