At the century of information explosion, almost everyone talks and chats on social media. The chatting apps are especially important for people. One of them in China — WeChat gained huge success.
WeChat offers a virtual smorgasbord of useful functions, all within the one app:
Messaging
Video calls
Moments (like micro-blogging)
Interest groups
Online payments
Official company accounts
Advertising options
Compare this to Facebook, the world’s largest social network, and you can see why WeChat, despite being Chinese in origin, has become so popular. Simply put, WeChat is a multi-purpose platform that offers both companies and users real convenience by being able to perform a plethora of everyday activities without needing to switch between apps.
Providing a lot of conveniences in life for users, WeChat has its own revolution for a chatting app. You can shake it to find people nearby you who are shaking their phones at the same time, so you can meet each other after. There is also an interesting function called moments. it’s kind of like Facebook page. Your friends will post pictures with words on it and only your friend circle could read them. If you like what others say, you can click a ‘love’ under the picture just like what people do on Facebook. After having many loyal users, WeChat use the moment to do business like helping companies and brand to promote their products like jewelries, cars or clothes…
HouStephanieLokYiu mentioned snapchat’s success in his blog, saying that ‘what makes Snapchat keep increasing its market value is that it keeps launching new products – like the spectacles or the snap filters. Snapchat could focus its target group , especially the teens , precisely and jumping out of the box – launching a disappearing-photo app instead of the convention – posting materials will be remained forever !’
Chatting apps market is a saturation now. Users in different countries rely on these apps very much. No matter Snapchat launches new products or WeChat, they are always attracting numbers of users and creating business value.
http://www.hongdaservice.com/blog/5-reasons-why-wechat-is-successful-in-china
https://blogs.ubc.ca/houstephanielokyiu/
