How can marketers use VR to make them a success?
Virtual reality is the next big technology. And it’s growing at an extraordinary rate. In the blog mentioning this topic, AJ AGRAWAL had several recommendations:
Begin by targeting consumers with mobile.
Rather than putting a large headset on top of your head, you can now experience it from the comfort of your smartphone. It still requires you to stand around with a helmet on your head, though. Marketers can take advantage of this feeling of self-consciousness by producing mobile VR content that doesn’t take too long to watch.
Realize that content marketing still matters.
People like to get wrapped up in new technology like this because it’s new and interesting. Advertisers should avoid falling into the trap of believing they can produce absolutely anything for VR. You still need to think about what content is going to sell.
Use VR to engage the senses.
It all starts with being able to engage the senses. You need to take a look at all five senses and think about how to incorporate them. Marketers are going to use this technology to make consumers believe that sensations are there when they’re really not. Their task is going to revolve around tricking the brain.
VR is becoming hot in the market definitely, yet the ways of using and connecting with VR are still like ‘pay for a try’ in the shopping mall or technology exhibition in the high technology field. With no doubt, VR in its way improves people’s experiences of playing games, watching movies, even learn knowledge. However, it seems that only a few players accept the high price of the devices. Someone even says that ‘I am already familiar with the existing technologies why should I buy such an expensive device?’ Therefore Marketers do worry a bit about VR. It’s the mission for engineers to make VR technically better but as AJ AGRAWAL’s opinion in the blog marketers can’t ignore the content marketing. Marketers can also concentrate on the ‘sense’ part of VR to attract consumers, making them feel it’s worth to buy and use in the real life.
source:
https://www.entrepreneur.com/article/282493
