I have previously read an article about how to achieve High Quality Customer service. SMILE, as apparent as the human nature, is one BIG TIME SELLING tactic to lure customers in a physical market place.  It is studied and that every human being, consumers, buy into smiles (in real physical life). Because Smiling made us feel good, feel healthy, and feel positivite.

However, the question arise : How do we effectively CREATE this personal contact  and deliver “SMILE” in terms of customer service in this virtual, lack of physical contact viral world ? 

Though it is an difficult challenge to translate a physical real life smile in the virtual environment, there’s creative measures to conquer the lack of real life interaction online.

It boils down the the 7Cs’ : Context*, Content, Community, Commerce, Communication, Connection, Customisation.

• Context* :  Everything online is about APPEARANCE. 
• Visual appellation is the most important ! COLOURS & Pictures , minimal words(clear & informative) are best website to surf.

• SMILES creation : The Positive combo of carefully selected WORDS, COLOURS, PICTURES and interactive materials (Videos).
• Tip: Videos will be your closest to establishing real life interaction, thus SMILE alot in your video.  

• Remember “3 clicks – 8 seconds rule”. I find this rule true. Visitors are especially annoyed if there’s broken links and takes long time to load. Best maintained website WILL capture visitor attention if this rule is followed.