{"id":47,"date":"2012-03-29T21:40:31","date_gmt":"2012-03-30T04:40:31","guid":{"rendered":"https:\/\/blogs.ubc.ca\/m2mjing\/?p=47"},"modified":"2012-03-29T21:45:47","modified_gmt":"2012-03-30T04:45:47","slug":"47","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/m2mjing\/2012\/03\/29\/47\/","title":{"rendered":"Does Social Media Really work ?"},"content":{"rendered":"<p>Hi everyone ! As the flower blossom and squirels rolling out on the glass, it is spring time; and it mean our classses are wrapping up once in for all in 1 week time.<\/p>\n<p>As for this last post, I would still discuss of the impact of e-Marketing, specifically evaluate\u00a0on the use of Social Media.<\/p>\n<p>First,\u00a0I\u00a0have been following\u00a0our\u00a0classmate&#8217;s Daniela\u00a0\u00a0blog\u00a0&#8211; <a title=\"Daniela blog\" href=\"https:\/\/blogs.ubc.ca\/danielabittner\/2012\/03\/02\/discover-facebook-fan-pages\/#comment-38\" target=\"_blank\">&#8220;Discover Facebook Fan\u00a0Page&#8221;\u00a0<\/a>on the methods of professionally using\u00a0Social Media\u00a0as B2C marketing.\u00a0The best tips\u00a0are :<\/p>\n<div id=\"attachment_48\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.slideshare.net\/Eloqua\/facebookforb2b\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48\" class=\"size-full wp-image-48\" title=\"output004\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output004.png\" alt=\"Not To do on Facebook \" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output004.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output004-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output004-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-48\" class=\"wp-caption-text\">What not to do on Facebook<\/p><\/div>\n<p><a href=\"http:\/\/www.slideshare.net\/Eloqua\/facebookforb2b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49\" title=\"output005\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output005.png\" alt=\"Know your market \" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output005.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output005-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output005-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/Eloqua\/facebookforb2b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50\" title=\"output007\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output007.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output007.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output007-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output007-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output009.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51\" title=\"output009\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output009.png\" alt=\"SWEEP with Info\" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output009.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output009-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output009-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output012.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52\" title=\"output012\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output012.png\" alt=\"GOLDEN RATIO \" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output012.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output012-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output012-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/Eloqua\/facebookforb2b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53\" title=\"output021\" src=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output021.png\" alt=\"Facebook Lesson in 10 steps \" width=\"1024\" height=\"768\" srcset=\"https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output021.png 1024w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output021-300x225.png 300w, https:\/\/blogs.ubc.ca\/m2mjing\/files\/2012\/03\/output021-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\u00a0(click <a title=\"Facebook Success \" href=\"http:\/\/www.slideshare.net\/Eloqua\/facebookforb2b\" target=\"_blank\">here <\/a>for FULL presentation)<\/p>\n<ul>\n<li>Important lesson learnt : <em>it is easy to set up the social media site, but it is more difficult to create a &#8220;engagement&#8221;.<\/em> It is necessary to keep customers interested in your sites so that you will have a true engagement !<\/li>\n<li>My thoughts: <em><strong><span style=\"color: #3366ff;\">Maintaining facebook is like maintaining a relationship.<\/span><\/strong><\/em> You always have to be up to date, sometimes playful, sometimes serious, pay details to detains; it is a two way communication,\u00a0 input and efforts from both parties to make it happen. <em>Do you agree with me ? Let me know what you think of.\u00a0<\/em><\/li>\n<\/ul>\n<p>From <a title=\"GE wins without social media \" href=\"http:\/\/www.businessinsider.com\/study-the-richest-companies-get-the-least-media-attention-2012-3\" target=\"_blank\">STUDY: The Richest Companies Get The Least Media Attention<\/a><\/p>\n<ul>\n<li>\n<div><a href=\"http:\/\/www.businessinsider.com\/blackboard\/apple\">Apple<\/a>\u00a0is the brand with the most publicity and media attention aevery time it releases a new <a href=\"http:\/\/www.businessinsider.com\/blackboard\/ipad\">iPad<\/a> or <a href=\"http:\/\/www.businessinsider.com\/blackboard\/iphone\">iPhone.<\/a>\u00a0Apple was the lone company to buck the trend, ranking second in the cash department, with 14 percent of 2011\u2019s total revenue, and first in media attention, with 32 percent.<\/div>\n<div><\/div>\n<div>HOWEVER,\u00a0\u00a0the 10 wealthiest public\u00a0<a href=\"http:\/\/www.businessnewsdaily.com\/2265-corporate-wealth-media-coverage-research-finds.html#\">companies<\/a>,\u00a0<a href=\"http:\/\/www.highbeam.com\/\">HighBeam Research<\/a>\u00a0discovered that many of the businesses that <span style=\"text-decoration: underline;\"><em><span style=\"color: #ff0000;\"><strong>generate the most revenue receive the least amount of media attention\u00a0<\/strong><\/span><\/em><\/span>E.g. General Electric, JP Morgan in terms of publicity.<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>On the opposite end,\u00a0<a href=\"http:\/\/www.businessnewsdaily.com\/2089-google-local-business.html\">Google ranked second\u00a0<\/a>in terms of media exposure, at 24 percent, even though it was near the bottom of the revenue list with just 5 percent of the Top 10\u2019s revenue.\u00a0 In addition, <a href=\"http:\/\/www.businessinsider.com\/blackboard\/microsoft\">Microsoft<\/a> garnered 16 percent of the media spotlight while accounting for just 9 percent of the revenue.<\/li>\n<\/ul>\n<p>In conclusion; I&#8217;ve presented the methods for you to market well in terms of utilizing Social Media Marketing; however, social media does NOT necessary means social media marketing must be the &#8220;it&#8221; for you or the &#8220;must take&#8221; path. For a company to have successful marketing, you must understand the YOUR business<\/p>\n<ol>\n<li><span style=\"color: #ff00ff;\">STRATEGY<\/span> : Mission, Long term, Environment (flexibility\u00a0to changes)<\/li>\n<li>3Es : Engage (clicks), Enable (convert), Evaluate (report).<\/li>\n<\/ol>\n<p>Remember the functionality of Online Marketing &#8211; Brand Awareness or Value Exchange.<\/p>\n<p>So, Remember\u00a0SMART and SEO.<\/p>\n<p>[Smart &#8211; Specific, Measurable, Accesible, Reliable, Time Based. \u00a0SEO &#8211; choose the right\u00a0keyword, optimised keyword, condense keyword]<\/p>\n<p>Above concludes the key tips for my E-MARKETING blog.<\/p>\n<p>Jing Hui, Cheah \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi everyone ! As the flower blossom and squirels rolling out on the glass, it is spring time; and it mean our classses are wrapping up once in for all in 1 week time. As for this last post, I &hellip; <a href=\"https:\/\/blogs.ubc.ca\/m2mjing\/2012\/03\/29\/47\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11012,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/users\/11012"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/posts\/47\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/m2mjing\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}