‘Uh Oh RIM, Apple Scored a Big One’

Posted on by

In the article by Erika Morphy, Research In Motion (RIM) is portrayed in a very negative light. The producer of Blackberry phones has just recently lost a number of its key customers.

Blackberry mobile was the provider of mobile devices for various governmental organisations and agencies. Over 42,000 individuals in the above organisations were provided with Blackberry phones by their employers. Recently however, it has been announced that The Immigration and Customs Enforcement agency and Booz Allen Hamilton and its 25,000 staffers are dropping BlackBerry in order to switch to Apple’s iPhone 5.

With an additional amount of 42,000 customers, Apple is taking away a major source of income and market share from Blackberry. Blackberry has been losing significant amounts of its market share to Samsung and Apple. The market is now awaiting the final word from RIM – Blackberry 10. This device can be what brings RIM back to the lead, but it could also bury the company once and for all.

Will Blackberry go bankrupt by the end of 2013? Will its current market share be distributed between Apple and Samsung? Will the market become monopolised?

Leave a Reply

Your email address will not be published. Required fields are marked *