Energy Aware is a relatively young company, promoting energy-measuring devices. Its latest product, The PowerTab, is a portable device displaying the current energy usage within a household. It measures the energy in kWh, released by the surrounding appliances and converts it into monetary value (bills). Once the house owner sees the excessive cost of e.g. leaving the lights on, he/she will have a better incentive to keep them off and reduce the energy usage.

The idea in itself seems simple and potentially profitable. The production costs of the device are relatively low and it does not require installation. Energy Aware sells to energy producers (e.g. BC Hydro) who then distribute the devices to their customers. The customers therefore carry no additional costs and enjoy the benefit of reducing their expenses.

Finally, encouraging their customers to reduce energy usage, makes the energy providers look more favourable and most importantly it increases the corporate social responsibility outlook. It can therefore be expected that with time, the Smart Meters will become replaced with PowerTabs resulting in higher customer satisfaction.