In today’s world, everyone has a cell phone and consumers can be reached in a few seconds by a simple text. Marketing agencies and departments, which were quick to jump on the social media trend, are meeting this opportunity with the same level of enthusiasm. Long gone are the days when companies had to wait until a consumer stumbled across their advertisement on a website or in a magazine.
From a marketing point of view, mobile marketing is brilliant. People who don’t have Internet or haven’t picked up the latest vogue still have a hope of being reached by phone.
We’re used to being bombarded with ads every day on billboards, online, and even clothes, so maybe it’s logical that cell phones are next. But is there a point when it becomes too intrusive?
As a consumer, mobile marketing sounds a lot to me like spam. I dislike spam on my email, and I’m pretty sure that won’t change when I receive it via text. If mobile marketing is anything like those irritating emails I receive, a lot of consumers are going to become ticked off, rather than more loyal to the brand.
http://www.b2cmarketinginsider.com/mobile-apps/mobile-marketing-in-2011-–-are-you-ready-09551
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One reply on “Mobile Marketing: Technological Strategy or Phone Spam?”
Great first post Mackenzie! I like how you mentioned both sides of the argument -why companies may choose to market through cell phones and why it may not be such a great idea from the consumer’s perspective.