In Alexis Chow’s blog she compares the sandwich chain Potbelly and it’s recent success in the market to similar stores such as Chipotle and Subway. While Potbelly is a relatively new sandwich shop chain, it has the potential to be extremely successful like Subway due its high demand and it’s IPO (Initial Public Offering) was $14 per share however it sold 7.5 million shares. If the company does in fact increase their stores by 10 percent each year, I agree with Alexis’s opinion that if Potbelly could become as well-known and profitable as some of the bigger brand-name companies.

In order for Potbelly to achieve the level of recognition and popularity that Chipotle or Subway gets, they have to make sure that their customer satisfaction is high, and that their company values are displayed to gain appreciation from customers as well as loyalty. Potbelly does a good job of making customers happy with a friendly attitude and a more “homey” atmosphere than Subway.

I agree with Alexis’s opinion that it is difficult for new sandwich chains to garner success when they have to compete with existing brands that have already gained popularity and success but Potbelly has a good business plan and has already showed rapid signs of popularity to become another big name sandwich shop.