Lulu Lemon: One Size Does Not Fit All According to Chip Wilson

The kitsilano.ca website discusses recent issues in Vancouver and all over the world, and a recent post by a blogger Taraneh, she writes about the popular Vancouver based althletic store, Lululemon.

Founder Chip Wilson recently made a negative comment about women’s bodies when he mentioned in an interview with Bloomberg TV’s “Street Smart” section that “‘Frankly some women’s bodies just don’t actually work for it’”.  Chip Wilson’s remark is rather derogatory towards women with bigger figures or that are labeled “plus size”. There is already controversy in today’s society about being labeled “plus size” and having an well known and respected athletic company practically shun larger women does not send a positive message to consumers.

A hot topic in today’s society is being thin and “the beauty that comes with a smaller figure” thus many teenagers and young adults succumb to eating disorders, so for a regarded company such as Lululemon to emphasize that thin is better, only pressures young adults to be thin by any means to wear Lululemon’s clothes. Taraneh suggests that Lululemon should stock larger-size clothes with frequency and not reinforce the fad of having a “thigh gap” in order to apologize for his derogatory comment and reassure that Lululemon clothes can fit any body, big or small, and look good.

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