The tobacco industry has had major restrictions on their marketing techniques for decades. They are required by law to state the dangers of smoking and the damaging health effects. These companies have ethical dilemmas; they are trying to sell and market a product that they know is bad for people.

Blu eCigs has come out with a new product and a new marketing technique. The company has ads featuring celebrities like Stephen Dorff and Jenny McCarthy smoking electrical cigarettes. These e-cigarettes have no ashes, no smell, and no negative health effects for people around the smoker. However, they contain the same essential ingredients as cigarettes, including nicotine, making them highly addictive.

Lucky for Blu eCigs, there are no restrictions yet on marketing these electrical cigarettes. Essentially, Blu eCigs has created a new product in hopes of squashing the stigma attached to tobacco products. The product is still unhealthy, but less so than the original cigarette.

I think that it is a better alternative to regular cigarettes as it causes no second hand smoke. Blu eCigs is definitely inventive in creating more of a “morally correct” product that may not be so frowned upon by society.

Is it okay for Blu eCigs to appear appealing and safer than regular cigarettes, or is the company just as wrong as other cigarette companies that make a profit off of a product that is harmful to one’s health?

View the Blu eCigs ad below

https://www.youtube.com/watch?v=VZishwAt_RM