Whether you love her or hate her, Miley Cyrus has been a constant hot topic since her twerking on Robin Thicke in a nude bikini VMA performance. Everybody is shocked, which is exactly what Miley Cyrus’ marketing team wanted.

Miley Cyrus frankly seems like she’s lost it, with her constant tongue sticking out, wearing close to nothing, risque shaved hair cut, and ending her engagement with fiance Liam Hemsworth. Globe and Mail points out how this was all set up, and Miley is really the cleverest one of us all, causing everyone to go into frenzy as she rakes in the dollars.

What Miley is doing appears to be not so uncommon, comparing her to Britney Spears, Justin Bieber and Selena Gomez, who were all in the spotlight at a very young age. Selena Gomez for instance played a controversial role in the movie Springbreakers, where many of her younger fans parents complained about the image she was portraying. However, Selena Gomez has become more popular than ever after her transition from childstar to grown up woman.

Miley Cyrus is showing everybody that she has grown up since her days of Hannah Montana, and this is creating major profits and an increasing fan base for her. Miley Cyrus’ changing image essentially represents her changing her brand from “goody-goody young country girl,” to “rebel urban chick.” This also correlates with her fan base who are no longer young, and are growing up just like Miley.

Miley Cyrus is playing up her “I don’t care image” to capture fan base and make a profit through branding, and for now, it is definitely working.

Source:

http://www.theglobeandmail.com/life/the-hot-button/congratulations-everyone-weve-let-miley-cyrus-and-her-marketing-team-win-this-controversy/article14004199/