If you’re looking for everyday hipster clothing (the on trend clothing of teens and 20 somethings) Urban Outfitters is the place to go. I have been a loyal customer since I discovered the brand in my early teens. I have tons of clothing from the store, as well as jewelry, shoes and bedroom decor. Urban Outfitters promotes a lifestyle that its target market completely relate to.

http://www.saleamp.com/blog/entry/1914-translation-by-h-rackham

Resalin Rago’s blog explores Urban Outfitters’ online marketing through its own blog.

http://blog.urbanoutfitters.com/

Rago outlines three key reasons as to why Urban Outfitters has strong online marketing:

1. They appeal to their target market.

They are aware of the demographics that shop at Urban Outfitters, but not only that, they blog about the music this group is interested in, the clothing the love (high waisted shorts is a prime example), the shows they watch, and even the lingo they use.

2. They publish like a media company.

Urban Outfitters Blog post often, and the content of the blog is presented like a glossy magazine. This appeals to the artsy culture of Urban Outfitters shoppers. Furthermore, they advertise their clothing through cultural posts that their target market are interested in, such as music festivals and road trips.

3. They add value.

The visitor to the blog site will enjoy the blog and be able to relate to it, which will encourage them to buy from Urban Outfitters. The blog acts as a source of information to attain the Urban Outfitters lifestyle.

Rago’s blog post emphasizes that Urban Outfitters’ blog is effective in satisfying their target market and creating need/ want for their products. Just browsing Urban Outfitters’ blog makes me want to online shop their for their newest, trendiest clothing.