Ask anyone in Marketing, and they’ll tell you; A Brand’s success lies in its point of difference. And when we look at successful Brands over the past 15 years, Dove Beauty stands out like the North Star. A Soap Brand valued at $200 Million during the early 1990s is now estimated at around $4 Billion, and a lot of their success comes down to innovative, down to earth branding, and a point of difference that touches the hearts of woman everywhere.

An Example of Dove’s Campaigns: Dove real beauty Sketches

Looking across the Dove campaigns though, there are many points that are inevitably obvious to critics. The possible selective bias that many of the campaigns hold, and the empathy card that’s being pulled into each and every one of Dove’s ads make us question; is a brand’s point of difference – one that usually develops impressions of the brand at a deeper, psychological level – in any form misleading? Are a company’s point of difference simply halos they wear in front of their consumers?

The bottom line is that, the Dove Marketing team has collectively produced results stretching far past the norms of advertising, their campaigns changing lives – and inevitably, bringing in revenue that’s 30 times their expenditure. Taking a campaign and letting it grow into a platform that motivates and empowers human being is remarkable, all criticism unsound.