My evening was well spent; reading insightful blogposts across Comm101 should really become a hobby. In particular, I’ve came across Matthew Anderson’s blog, which stands out to me as it touches on a topic close to my heart. As an owner of Nikon DSLR, I was quite unhappy seeing the DSLR market shrinking at the rate at which it is.

First of all, I do agree with what Matthew’s reasoning behind the reason for the industry’s deceleration. Cellphones today are being released with increasingly advanced camera options; and what’s more? Phones these days might actually trump a DSLR, the Nokia 808 pure view having 42 megapixels – twice as much as most DSLRs. It’s evident that more people are buying hand phones with equivalent cameras rather than a large, heavy, digital.

 

 

 

 

Talking to a friend about his opinions on the matter provided some valuable insights. “A DSLR is more like a musical instrument, unless you know how to properly use one, it’s useless” he said. To him, a small compact camera that would allow him to capture moments with his friends far better; it was more portable and easy to use.

 

 

 

So on analyzing the case, I’d say I agree with Matthew. I believe that for DSLR companies to continue to be profitable, it must use their expertise in cameras and apply it to the Smartphone market.

Link to Matthew’s Blog: https://blogs.ubc.ca/matthewanderson/2013/11/12/dslr-cameras-failing-exposures/