(Reply on external blog post: http://blogs.ft.com/businessblog/2012/10/pricing-the-apple-ipad-mini-ask-steve/#axzz2CAC3I0tD)
IPad Mini is out in the market and creates controversy. It is a bigger size of iPhone and a smaller size of iPad. The internal system and most of the external appearance have no significant change. Some Apple fans still buy it but many rational customers are criticizing the products.
Andrew Hill made two very good points in his blog. First, he states that Steve Jobs, the founder of Apple, did not focus on the profit but the quality of the products. Steve Jobs would rather keep the price low to gain more market share. However, the Apply without Steve Jobs now sets a relatively high price for iPad mini. Higher price naturally leads to lower demand, on the other hand, the product doesn’t reach people’s expectation.
The second point Andrew made is about the culture of the company. Apple is famous for it revolution. iPod, iPhone and iPad brought revolution to the mp3, cell phone and the PC industry. One main culture and characteristic of Apple is innovation. However, the iPad Mini disappoints everyone. Its appearance does not match the company strategy. Or we can say, it makes no sense to be in the market, since it didn’t bring any revolution.