One important issue concerning Lieber Skylight is its shrinking market. Meaning the company is losing their customers to its competitor, Vancouber Skylight. To deal with this problem, Lieber should first ensure its customer loyalty. Lieber has been in control of 70% of the skylight market and this created an opportunity for Vancouver Skylight since there is a lack of competitors. However, due to Lieber’s predominance in the skylight market, it’s also possible for the company to protect its market share and regain their former clients.
Secondly, one advantage the Vancouver Skylight holds is its low price, which also means a lower production costs and possibly weak in its quality. Therefore, Lieber can focus on its skylight quality while trying to minimize its costs. Moreover, Vancouver Skylight also has the advantage in international market, meaning its profits come from both Canadian and American skylight markets. On low urgency concerns, Lieber company should consider extending its market outside US or maybe inside US but not just limited to Seatle and another few provinces. Vancouver Skylight reached out to Seatle because its near the US-Canadian border. It may be risky for the company to reach into US. Therefore, Lieber can find a better market else where in US too.