Mice No Longer Fear Mouse-Trap Because They ARE Seriously STRONG!~

Consumers face a lot of choices during grocery shopping. Sometimes we are even indifferent about the brands we see on shelves. How then, can marketers make a impression in consumers’ minds? Let’s take cheese as an example – personally, I’m indifferent between brand, however some brands do make impressions on me so that I choose them rather than others. In Lu Gao’s blog, she showed an commercial on Nolan’s Cheddar Cheese, as follows:

This commercial really stood out to me especially the part where the mouse start fighting against the mouse-trap.

In recent classes, we talked about brand image and how it add value to its product. Advertising in a certain interesting way that bring out the characteristic of their product (like Nolan’s seriously strong cheese) adds value to the product and also leaves mark in consumers’ mind. I really think that after this, I would pay more attention to this brand than before.

Apart from this, another brand of cheese that really caught my attention years ago is black diamond cheese string. It made an impression on consumers’ (especially children) that cheese can be FUN to eat with. If you go to its official website, <http://www.cheestrings.ca/>, it is constructed like a small playland! We can clearly see that the target market is focused on children. The company successfully promoted their brand image by animating the cheese string character: