Comment on Cassandra’s blog

After carefully reading my classmates blogs, I found some of them really interesting  and well written, highlighting the current hot issues.

Cassandra’s blog attracted me because it’s an issue which is relevant to me. She stated that online shopping is gradually taking the role of malls and threatening the malls. In an aspect, online shopping indeed can reduce the time spent for customers and the money for gasolines.

Although people might feel it more convenient to stay at home because of the stress and fast-paced life nowadays, I don’t think that this will create a huge threat to the mall. Personally I feel really relaxed if I can shop in the mall with my whole family after a stressful and hard weekday. Sometimes we don’t buy stuff, but only wander around and chat with my family. This is something which online shopping can’t bring us. In order to compete with the online shopping service, malls need to focus more on creating a pleasant shopping environment.  This can be created by decorating the mall related to the upcoming festivals or even try some entertaining activities and lottery draws. This will make the customers feel happier and more satisfied.

Nevertheless, in the mall we can actually feel and touch the product which is a something that online shopping cannot give us. The survey  regarding the major online retailers such as Amazon, Craiglist and Ebay states that Customer’s satisfaction had hit the lowest point in 12 years . People often find the product different to the image on the website and therefore want to require a refund but it would be hard since they need to ship them back again. In this way, it would be far more convenient if they could see the product and feel it.

I agree with Cassandra’s recommendation that for the customers who are really busy, the mall should provide online product pick up services as this saves the customer’s time to pick the product, while allowing them to see the real product.

 

 

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