The downfall of the physical book has been predicted for as long as the Mayan’s predicted the end of the world. Since the creation of the e-book, it appears as if real books are disappearing. E-books are simple, they require no storage as they are merely pixels on a screen they are simply instantaneous. There is no longer need to go to the bookstore when your book can be uploaded in minutes. However, book lovers everywhere are protesting that e-books are difficult to share and don’t provide the same comfort that a real book grants. Despite these protests e-books are still gaining popularity with the help of major industry leaders Amazon and Harper Collins.

But book lovers don’t have to start mourning the loss of books just yet. Many publishing houses are boosting their marketing efforts in order to hopefully increase the sales of books. Book trailers, like movie trailers, but for books, aim to reach a wider audience (https://www.youtube.com/watch?v=QsG5IwaTxs4) than traditional book marketing strategies. How exciting! This clever marketing strategy excites readers and helps promote books on a bigger scale than methods previously utilized. Being able to reach a bigger market through posting book trailers online will hopefully usher real books into the modern era.