This new term simply fascinates me–PHABLET; the synthesis of a phone and a tablet. Roughly three years ago, Apple introduced the iPad and ever since then, the table computer industry has been on the roll. Just recently, there is a new category of mobile device that has been realized and it is the phablet. Closing the gap between a cellphone and a tablet, electronic companies, such as Samsung, not only manage to provide customer with a device of greater value but also enjoy great profit.
Fighting against the incredible heat generated by the iPhone 5s, Samsung Galaxy Note 3, classified as a phablet, is still enjoying great volume of sales. The incredible specs of Note 3 include:
- 5.7 inch display
- 3 Gb RAM
- 32GB built-in storage
- Quad core, 2300 MHz
For aesthetic reasons, Samsung replaced the signature smooth plastic back cover with a faux-leather back with fake stitching, giving its flagship product a more business touch. Also, this gear comes with an S Pen, which might make it the first successful mobile device which comes with a stylus. From Samsung’s TV commercial, we can see that the company is stressing its ability to replace the need to carry a phone and a tablet.
https://www.youtube.com/watch?v=baTh1jeObRw
Competition certainly comes along. Nokia just announced its latest addition to the phablet family–the Lumia 1520 earlier today. Blackberry’s 5-inch smartphone Z30 is rolling out in the next few weeks. There is even rumour about iPhone 6 entering the phablet category.
While Samsung is targeting the high-end consumers, Apple tries to expand its market by extending its brand breadth–introducing the new iPhone 5c. Look at what my classmate Charlie, has to say about this new product.
All in all, it will be an interesting journey for us consumers to see what more “phabulous phablets” electronic conglomerates will come up with.
Related sources:
Nokia’s Lumina 1520 is the latest massive ‘phablet’.