This news shows us that Lebron James, who is a famous NBA player returned to the Cleveland Cavaliers in July and improve the economy of Cleveland. More people are willing to purchase NBA tickets and the team attracts more investors. I think this phenomenon is a kind of celebrity effect because NBA is not only an American basketball association but also a business. NBA has its own business model and absorbs many investments and earn profits in many ways. The tickets market mainly targets at fans of NBA., and it is easy to build customer relationship for it by social media , magazines or newspapers. At the same time, the state where the team has famous players will earn more profits because besides the tickets, the stores can also sell some related goods such as T-shirts and shoes that players wear. As a matter of fact, Lebron James is like an advertisement and has a big effect on the local market,which brings many investments and improve the living standards of local people.
In general, NBA’s famous players is one part of the NBA’s business model and can benefits both local economy and NBA.