In India, the Coca-Cola company was faced with the trouble that it was accused of the problem of creating polluted water to the community by extracting large quantities of water for their factories, affecting both the quantity and quality of water. Because of this, the sales of Coca-Cola was influenced seriously.
To deal with this problem, the leaders of Coca-Cola came up with the idea that they could use the Internet to organize some interesting and beneficial activities to attract more customers. They also created many websites and visual figures to enhance the relationship between the companies and consumers. By doing all of these, the terrible situation was gradually relieved.
As far as I am concerned, it is a good way for companies to use IT systems because they are very active to attract more customers and make consumers know the characteristics of the products better.
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