I’ll start by saying this: I’m afraid that you might find me a bit pretentious if you read what I have to say on the subject of personal branding. But unfortunately, I won’t be able to present my argument without risking that.
So, I’ll tell my story and try to document my (perhaps to positive?) claims about myself and others’ perspective of me, as thoroughly as possible.
(That’s me)
Here it is:
When I talk to other students about “personal branding” and how to “create a career” by “networking with the big guys”, “creating a personal brand online” and all those fancy things, I keep on thinking that we may be too ambitious?
Some students want to have a higher klout score because digital influencers will see that, and that often lead to them talking about connecting to the digital influencers.
Others talk about “getting out there” in the world of big companies and powerful managers, by going to networking events and similar things.
My point is, I believe we are getting ahead of ourselves. We are students and the chance of us making a meaningful connection to one of the “big and important guys” is pretty small. I am not saying, that it can’t happen, but in my opinion it’s not very cost-efficient, if you believe in the saying that “time is money”.
What I see as students’ greatest opportunity is to create a personal brand that our fellow students can relate to. Most people don’t see their fellow students as sources of “career-creating” material, but my claim is that that is wrong.
The students that surround you, are the people that are interested in the same industry as you and they will probably work in the same industry or in an industry that is somehow relevant to yours.
–> AND the thing is, these people are close to you. Every week you have the opportunity to “show your skills and knowledge off” in class. Talk on subjects that the people, you want to influence, can relate to and understand. When you are given assignments, people will start asking for your help, if you come off as a person who knows what your doing, and that’s a golden opportunity to create value for the people you want to influence. At least that’s how I have experienced it.
Even though I have never seen my participation in class and work on assignments as personal branding, it makes good sense to interpret it that way when looking back.
Here are two examples of what I would define as my personal branding.
1. picture: I uploaded my answers to an accounting exam on the Facebook-group for my programme at Copenhagen Business School, to help the people in their studying for the re-exam.
2. picture: I made a presentation on accounting, which led to jokes about me doing the lectures the following years.
(I know it’s in Danish, but you can put in Google Translate, if you want all the details)
3. picture: The Hootsuite report shows that my AdWords guide has the highest amount of clicks – by far. I made it after several people in my E-Marketing class asked me for help with AdWords.
I can name some other examples to make it more tangible:
My participation and networking in classes at University has led to me tutoring 5 people (officially) and getting four different jobs related to communication and social media.
I am not saying, that it doesn’t make sense to try to connect with the persons that are the “big guys” now. I am saying, that the people you’re studying with now probably know some of the “big guys” and may very well become the “big guys” in the future, and you have the opportunity to influence them right now. Why not do that first?
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Your take on personal branding is refreshing! It’s true that sharing one’s story can feel a bit uncomfortable, but authenticity is what makes a brand stand out. Personal branding isn’t just for entrepreneurs—it’s crucial in the corporate world too. In fact, companies invest in HR software like ZimplHR to help build and manage their employees’ professional growth, ensuring that their skills and achievements are recognized. Looking forward to reading more about your journey
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Really great points! I agree that we sometimes aim too high too soon. Building your personal brand among classmates makes a lot of sense—they’re the ones who’ll grow into the industry with you. Helping others and showing your skills in everyday student life is actually a smart and natural way to build a strong reputation. Thanks for sharing your take!
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Really great points! I agree that we sometimes aim too high too soon. Building your personal brand among classmates makes a lot of sense—they’re the ones who’ll grow into the industry with you. Helping others and showing your skills in everyday student life is actually a smart and natural way to build a strong reputation. Thanks for sharing your take!
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Really appreciate your honest take on personal branding—especially the idea that our closest and most valuable network might just be our fellow students. That perspective feels way more grounded than the usual “network with CEOs” advice. Also loved the practical examples, especially the AdWords guide—super cool how you shared your knowledge in a real, useful way. It reminds me of something I came across recently on CollegeWollege—they also highlight how impactful peer-to-peer value can be. Keep it up!
Really appreciate your honest take on personal branding—especially the idea that our closest and most valuable network might just be our fellow students. That perspective feels way more grounded than the usual “network with CEOs” advice. Also loved the practical examples, especially the AdWords guide—super cool how you shared your knowledge in a real, useful way. It reminds me of something I came across recently on CollegeWollege—they also highlight how impactful peer-to-peer value can be. Keep it up!
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I really love your perspective on personal branding — it’s so refreshing! ???? You’re absolutely right that building strong, authentic relationships with your peers can be even more powerful in the long run than chasing after big-name connections too early. I think your examples show perfectly how consistent value-adding within your own circle opens doors naturally.
Your story really resonated with me because I’ve also seen how important it is to build trust and credibility step-by-step. In fact, that’s a mindset I’ve tried to carry into my own journey, including launching Radiant IT Services, where I focus on creating value first and letting growth follow from there.
Thanks again for sharing your experience so honestly — really inspiring stuff! ????
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Thank you for sharing your personal branding journey! It’s really inspiring to read about your experiences and how you’ve navigated building your own brand. Your insights on authenticity and consistency are valuable reminders for anyone working on their personal brand. Looking forward to seeing more of your posts!
Thank you for sharing your story! It’s really motivating to see how you’ve developed your personal brand over time. Your perspective on staying true to yourself while building a professional image is something everyone can learn from. I’m excited to read more of your experiences and tips!
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Can I get the page link where your AdWords Guide is published….I would want to go through that thoroughly.
I’m looking forward to hearing back from you.
Great insights on personal branding, Marcus! Your journey highlights the importance of authenticity and consistency in building a strong personal brand.
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I would be grateful to you if I can get the link for AdWords Guide.
I appreciate the perspective in this article — it resonates with a lot of what I’ve been thinking about lately. I’ve been exploring the concept of personal branding myself, and I’ll admit, part of me worries it might come across as a bit pretentious. But in my experience, the more authentically you document your work and your growth, the more others can relate to it.
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This was such an insightful read! I love how you emphasize building a personal brand within your own student community rather than chasing big names right away. It makes me wonder—how do you think this approach shapes long-term career growth compared to traditional networking? Also, your examples like the AdWords guide really show the power of sharing knowledge authentically. Thanks for sharing your story!
Such a refreshing perspective on personal branding! I love how you emphasize building connections with classmates rather than chasing big industry names right away. It makes me wonder—how do you think this approach changes the way we grow professionally over time? Also, your examples like the AdWords guide really show how sharing real value can naturally boost your brand. Thanks for sharing your story!
This is such a refreshing perspective on personal branding! I love how you emphasize building genuine connections with fellow students rather than chasing big names right away. It makes me wonder—how did you first realize the power of peer influence in shaping your career? Your practical examples really bring the concept to life. Thanks for sharing such an inspiring and relatable story!
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Branding goes far beyond just a logo — it’s about the story, values, and emotional connection a business creates with its audience. As a freelance digital marketer, I’ve seen how consistent and authentic branding can significantly boost trust and customer loyalty. This post captures the essence of what strong branding can do for a business — great read!
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This is such a refreshing and grounded perspective. While the idea of building a personal brand through big-name networking and social media presence sounds exciting, your point about starting with the community around us—our peers—is incredibly valid. Real influence often begins in small, authentic circles, and your examples show how sharing knowledge and showing up consistently can leave a lasting impression. Personal branding doesn’t always need a loud platform; sometimes, it’s just about being genuinely helpful and competent where you are. Thanks for this reminder to focus on meaningful, organic connections.
This is such a refreshing and grounded perspective. While it’s easy to get caught up in the idea of building a personal brand through networking with big names or growing a social media following, your point about starting with the people around us—our peers—is so important. Real influence often starts in small, authentic circles. The examples you shared really show how just being consistent, helpful, and willing to share what we know can make a big impact. Personal branding doesn’t always need to be loud or flashy—sometimes it’s simply about showing up and adding value right where we are. Thanks for the reminder to focus on the connections that actually matter.
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Loved reading your journey with personal branding, it’s inspiring how self-awareness and authenticity shaped your path.
Tools like Orbit AI (https://findmyorbit.com/orbitai) are now making it easier for students and professionals to discover their ideal career matches based on personality and interests. Would love to hear your thoughts on how AI can further personalize branding strategies!
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Your honesty about personal branding is refreshing. It’s true — when we speak about our strengths or how others perceive us, it can feel a bit self-important, but framing it as a story rooted in personal experience makes it much more authentic. In fact, that’s exactly what builds genuine trust — not just what we say about ourselves, but how transparently and thoughtfully we say it.
This reminds me of how AVS Orchad presents itself in the real estate market. It doesn’t claim to be the “biggest” or the “flashiest,” but instead tells a story — of carefully planned plots, eco-friendly living, and a peaceful community close to Bangalore. Just like personal branding done right, AVS Orchad focuses on what truly matters: real value, transparency, and long-term trust. It doesn’t shy away from showing its strengths — RERA approval, DC conversion, and clear titles — but it backs those claims with facts and quality, not flash.
So whether it’s a person or a project, the most compelling “brand” is one that tells a story — truthfully, clearly, and confidently.
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