Lululemon recently introduced shopping bags with the words, “Who is John Galt?”, a phrase from Ayn Rand’s contentious novel Atlas Shrugged. The 1957 work is based on Rand’s objective philosophy, advocating that the moral purpose of one’s life is the pursuit of one’s own happiness or self-interest. The book was widely frowned upon by both literary critics and academics; however, it maintained sales and a certain group of followers over time.

As this general philosophy can easily divide opinions and people based on its moral implications, I was surprised that Lululemon chose to produce these bags. According to Toronto fitness instructor Sarah Kurchak, “it’s a clash with yoga values.” The company’s bold choice seems to be splitting its followers, almost as if the effect is, “Are you with us, or aren’t you with us?” Indeed, the comments on Lulu’s blog response are all strongly for or against the new bags.

I believe Lululemon is a great company: it has defined a new style for Vancouverites, and generally promotes values of happiness, love and peace through yoga. My opinion on the bags is that if you like them, great, and if you don’t, wait ’till they stop making them – it’s only a bag.

For more info visit The Globe and Mail.