Monthly Archives: January 2011

This week’s blog is about competitive advertisement within the car industry. Matias Rocha (https://blogs.ubc.ca/matiasrocha/) gave a great example about Audi’s competitive campaign to open people’s mind so they can think outside their stereotypes and develop new brand awareness. This is really … Continue reading →

The first time I stood on a pair of skis was at the tender age of 3 years and ever since then I got extremely excited when the first snow touched the ground. Not long ago most people were only … Continue reading →