So what’s up with this Bieber kid? Who likes the Biebster? In my opinion Justin Bieber is just another teeny success that will eventually fade over the years and he will go back to where he came from. Ethical marketing also comes into play because agents, parents and other people try to take advantage of mostly unprotected kids that grow up too fast and often lose their fixation to reality. There are many other popular examples of successful teenagers who were unable to cope with their success and popularity. Often pushed by greedy agents they get all too often abandoned if their future performances don’t meet the expectations of previous ones. Most prominent casualties are Lindsay Lohan, Britney Spears and Macaulay Culkin. Does Justin Bieber await the same destiny or will he be positively remembered in the next decade? What do you think?
In 2008 an agent discovered Justin Bieber on youtube and since then his success story is unlike any other. At the age of 17 he already got awarded two platinum albums and was nominated for many different awards. Recently his first concert movie “Never say never” was released in movie theatres. He is indeed building his own brand at the moment but the question will remain if he will be able to maintain its reputation over the next couple of years.