While I was on facebook today I have seen someone posting this really cool Heineken ad (“Walking fridge”) which made me laugh again even though I have seen it already a couple of times because it has been around for quite a bit.
Heineken is one of the biggest beer sellers worldwide and supplies more than 200 different sorts of beers. The company was founded in 1863 in Amsterdam and since then it grew to one of the favourite beer brewers among many people around the globe. So how was Heineken able to market its product so effectively for such a long time? First of all Heineken was among a few European breweries which were able to sell their products in the North American market. As many beer drinkers know the European beer culture has been around for centuries. By delivering a beer, which exceeds many others in its tastefulness, Heineken reached out for a wide range of customers. Their marketing strategy mainly focuses on the separation between males and females since beer is mainly targeted at the male population. They also have done a great job by creating some sort of Heineken cult around the making of the beer, which makes them unique and gives them a real competitive advantage. This cult is also being celebrated on Heineken’s webpage (http://www.heineken.com/), which really pulls the viewer into a world of beer and we are not talking about just talking about any beer… It’s a Heineken.