It is really amazing what such a small camera can do. Couple weeks ago I went to Whistler with a few friends and bought a “Go Pro” camera from Hero. It’s fascinating. The concept is extremely simple. You attach the camera to any part of our body or equipment and you can record amazingly accurate videos and pictures.
Since last year the company made a tremendous boost in popularity because it effectively used two different communication channels. First of all it equipped several professional athletes with its camera and intensively advertised their videos on its own website and on youtube. Youtube quickly became an opportunity for everyone to share his or her own videos. The company also relies heavily on word of mouth communication/advertising.
When you go to Whistler you see more and more people wearing one of the Hero’s cameras and the general tenor is quite positive. Right now Hero has the biggest market share in this kind of industry because they were able to effectively promote its product to the public. There is not much noise going on around Hero’s communication channel because competitors weren’t quite able to come up with alternative product solutions.
Here is a recent video that I found on youtube: 