HELLOW WORLD

As we know the use of a mobile phone with data has become a huge necessity now days, the use of internet on the go has eased our lives, like finding a good place to have lunch, or where to go on a Friday night. Thanks to this a new market known as the always addressable customer according to Melissa Perish, has been increasing since 2010, therefore in 2016 more than half of the US population will have a Smartphone with online access at all times.

Some of the advantages is the possibility of searching from wherever we are our interests, like in the food industry platforms like Pinterest, Tumblr and Instagram, make it easy to share new recipes or discovering new products. The article “Consumers Seek Food Inspiration, Sharing Online” show us that actually despite that Pinterest is cataloged as a female website, men showed to be more prompt to buy with 37%, compared with women with 17%. As a cook lover I completely fall in these percentage, also by finding commercial products in the recipes like Philadelphia Cream Cheese one tends to buy them at least once.

Finally when it comes to buy or search for certain goods like music, books or grocery products people are using more the retail websites than online ads, reviews or retail emails. On the Article “ Retailer Websites Are Leading Source of Purchase Information” we can see how people tend to go more for the retailer web site than the salesman at the store, I think I personally do this as well since you gain time by just searching online for the adequate product, and comparing it to other brands, to get to the final decision.