The polar bear is one of my favorite animals in the world, and actually my biggest passion are animals, so being a lover of them I just found out through social media today that Discovery Channel is planning on doing a special broadcast season of this cute furry animal. Discovery Channel is known for his Shark Week having 25 years old; therefore thought arise if the polar bear are going to have the same success. Which in my personal opinion I think they would, global warming is becoming a well know issue that has to be address as quick as possible or else these breed of animals will disappear having less than 25,000 left. So the main tool to raise awareness and viewers would be trough social media, right now they show their live stream on explore.org. Mashable states, “Explore.org aims to use new media to rapidly build awareness for the devastating effects climate change is having on the lives of polar bears in the Canadian Arctic, using a live stream.” Channels like YouTube will be posting the live stream for a period of time on their home page every day, CNN, Animal Planet, and National Geographic will also be sharing the live stream on their pages.

As an example of the use of social media to promote causes like these, I hope it gets the expected result and people start to get more conscious about these diminishing animals that are suffering extinction because of the climate change. The power of social media is great, one can really use it as a way to send a massive message to the world and create more worth of mouth, and finally I use these blog to inform you that one can help through nongovernmental organization like WWF