Everyone say cheese! Well it’s time for picture time and now thanks to instagram it’s easier than ever to start sharing your pictures with your friends, getting rid of that tedious comment of “pass me the picture” , as we have seen Instagram works solely for mobile apps having a huge growth with over 100 million users since 2006. So now it comes to me to present to you one of their new changes and opportunities for marketers, as well as examples of good practices.

Instagram announced the rolling of profile pages on the web, where your pictures will be display in a way of a collage above you profile and bios similar to Facebook’s, also one would be able to comment, like and edit on the web. However, one cannot upload photos from the web; this feature will be kept for now just for mobile. As a conclusion these would make it so much easier for managers to manage their profile from the web since it can get a bit tricky to do it by phone, also its going to attract new consumers because of the ease of accessibility and the amounts of engagement found; finally it would create a show case for your brand, moving forward you consumers into the sales funnel

Companies rocking these app are:

Burberry- With the opportunity to see behind the scenes of these popular top brands, they use instagram to share the shots of their products but also show fashion shows! Photographer Mike Kus  kept a real time photo feed during the duration of the show

Then we have good morning sunshine! Coffee who doesn’t love coffee, Starbucks uses his #starbucks hastag for fans to share their drink on facebook. Therefore, selling experience and fun moment rather than just a coffee, so what these pictures are trying to promote are the in-store experience and how the consumers connect to it.

Yesss please!! Well as we know Tiffany did so well with its campaign of “True love in Pictures” consisting on consumers using Tiffany’s hashtag #trulovepictures and uploading pictures about love, that they created another campaign called #timelesstrulove

So as a conclusion one can say that keep your consumers involved, and they will do the work for you, if you provide attractive content they will do the sharing, another point is share content for consumers to use it that it’s align to your brand, finally be sure to keep the  experience on you photos