Social media is increasing and it’s clearly going to keep moving forward. This is why it’s so important for marketers to participate in this move of technology, where they have to be in constant renewal of their information since their consumers are having a daily change of ideas, likes and interests. So social media has this huge potential of making brand awareness and has also the power of WOM, since most of us as consumers believe more in recommendations from friends than from an add.

According to the article “Marketers Still Can’t Tie Social to Bottom Line”, marketers are increasing their participation on the social media, becoming almost necessity for success, the problem is how to measure success, right now the most easy to get measure is: engagement, such as comments, times spend in the page, and the number of followers; but what about revenues, well only 12% where able to measure it and one in five companies where still stuck on the basics.  But even though this metrics are very subjective, social media still has power of brand awareness. This year most of the companies are using Twitter as first place, then Facebook, Youtube and finally LinkedIn.

by socialbalbla

One reinforcement of this metrics is the article “Social Media Proves Value, Gets Budgets”, where at least 52% of B2C companies will increase their social media budget, especially on Facebook since last year B2C companies spend 65% of their budget on it, proving that 67% of marketers had generated leads from Facebook and 39% saw sales. So if you as a marketer are not still in this constant renewal of media then get up to speed.