After reading @matthewchan94 ‘s blogpost The Online Video Marketing Scheme dealing with BMW’s stretegy for marketing, I decided to lookup the importance online marketing has on consumer behavior.
Nowadays, it seems as if the internet were our oxygen. Our dependency on technology has become somewhat ridiculous, as we seem almost useless without it. For this reason, businesses are taking advantage, and using online resources to influence why consumers choose one brand over the other. Simply put, without online ads most of us wouldn’t even know about the existence of such businesses. Has online marketing become not only a fad but a need? Would businesses endure without it? Take a company like Coca-Cola, whose ads have been not only memorable but controversial. Sure, one could argue that it has already gained sufficient importance so that consumers will still consume Coke despite the lack of advertisements. But what’s important here is that online marketing allows media to evoke emotions on consumers that they never thought they could have. Take for example, Coke’s video The Coca-Cola Happiness Machine , where the faces of the young showing surprise and joy cannot but produce sympathy and joy, allowing consumers to associate Coke with happiness and thus buy more Coke