After reading Daniel’s blogpost RE: Sustainable driving and going to the class on Corporate Social Responsibility, my interest in the companies who help others but themselves grew. Within the many companies that have corporate social responsibility, is Pedigree, whose “consciousness” permeates everything they do.

What Pedigree does goes beyond simply making and selling dog food, they help homeless dogs to find a home and to help those in shelters. What Pedigree does is they donate one bowl of food to animal shelters every time they obtain a Facebook fan with the goal to donate 4 million bowls of dog food, enough to feed every shelter dog in America for one day.

What is fascinating is not only Pedigree’s ability to be a social enterprise but also how they’re an example that no matter how big a company is, it’s never too late to help