Response to Haley Palmer’s posing at https://blogs.ubc.ca/hayleypalmer/2011/10/19/a-softdrink-in-disguise/

I totally agree with her on this idea. VItamin Water’s advertisement and their packaging are luring consumers with misleading infromation.

I remember Priya had been drinking this “vitamin” drink almost everyday because she thought it does give enough vitamin needed daily. I didn’t think at all that it was not healthy either. However, after we heard how much sugar it contains and how less nutrition it actually provides, we now don’t really drink it that often. (Of course I do drink it, as a “drink”, but now I am aware that it is not healthy at all)

This can also be another example showing the importance of effective marketing strategies. Indeed, Glaceau Water did succeed in foolinig most of the consumers at their first glance.