Working in a team has always been my preference when it comes to completing assignments; not because we delegate and share the tasks with others, but because I learn the most from each experience. Working in a team requires communication, patience, determination, involvement and sacrifice. All of these characteristics are very important to develop and further practice in a business and personal career and I definitely did throug the process of completing the marketing assignments.

While working in Assignment #3 and finally putting together all the research, analysis and work we had done on the company for the previous two assignements, I realized how well we had worked together as a group. Not only we managed to interact effectively in a proffesional way, but we all got along very well. We were able to share what we had all individually gained from the class and further apply it to the assignment. We used all of the tools and resources we learned in class in order to analyze Lululemon and further look for a place of improvement with a specific target market. We analyzed each of the companies 4Ps in depth and made logical and smart recommendations by applying what we learned in class.

I had an amazing time during this course and working on the assignments. It was extreemly interesting to be leraning something that seemed so theorical in the book, to then relating it to something more realistic in class and lastly applying it to a real-life company simulating a hands-on experience. I learned that marketing is not just about promoting and advertising but it is about transmitting an image while developing a sustainable brand in the market.