Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
As part of some marketing campaigns, many companies use Youtube to to raise awareness as well as increase traffic on their websites, but making people interested in your videos might result difficult.
Some tips by Marketing Resource index show us the following: (http://www.marketingresourceindex.com/youtube-marketing-tips-for-your-online-business/)
- Video creation, create helpful videos to your audience about an specific issue
- Customize your channel, applying brand personality to it
- Create playlists,of top videos and also have keywords for them
- Video Title, with keywords
- Video Tags
- Share videos through your social media
Another tips might include how to build an audience where the next video by Daisy Whitney might help.
5-tips-for-building-an-audience
Overall, there is not an exact formula to follow in order to get your video viral and get millions of views on youtube but following the next steps can get you to have more views for your target market.