What is a QR code?
Most of us are not familiarized with the term but almost all of us have seen at least one of them.QR codes or, Quick response codes are two-dimensional barcodes that can be readed by QR barcode readers and camera phones. With these, you can share text, data and URL.
The elements needed are: Customers that hae a smartphone and a QR Code reader, an applicarion to create QR Codes and the most important thing that is a reason or place to put your code and make your customers willing to scan the QR Code.
First some numbers.According to Fall 2011 research findings by Chadwick Martin Bailey:
- 79% of us have never heard of a QR code – but 81% of us know a QR code when we see one
- 50% of all smartphone owners have scanned a QR code – 50% haven’t
- 18% of those who scanned a QR code indicated they made a purchase and that the scan was part of the purchase process
- 21% of those who scanned the code shared the information they received with someone else
- 70% of of those surveyed reported QR codes as ‘easy’ to scan
- 44% of men and 36% of women found QR codes useful – overall 41% indicated the information they obtained was useful
In 2012…
QR Codes are already common and there will be a growth in the number of businesses that will use them ans also more customers will use them to find infomation,deals and so on. There are endless ways on how to use them and there can be a lot of creativity going on. Most of this codes can be used free and have a lot of benefits.
I completely disagree. I think your insight is great on the topic, but QR codes are not going to keep growing in my opinion. The value behind QR codes lies in people actually taking out their phones and scanning those codes. In my opinion and from my experience working for a company that has produced a number of marketing pieces using this technique, we haven’t found them to be as effective as many would proclaim them to be.