This past September 12, Twitter tweeted it is planning to incorporate the spotlight of the public markets by beginning a process with America´s Securities and Exchange Commission. It is not the first social-media firm going public, following the examples of other companies such as Facebook and LinkdIn. The firm is planning its initial public offering (IPO) of shares in the company to take place next year (2014).

Twitter has many things in its favour. Its 140 characters short text messages are a tool for mass communications all over the world. Moreover, many artists, politicians and activists, among others, have helped giving more popularity to this brand by using it in a daily basis.

In a different aspect, its focus on providing services on smartphones and other gears will benefit them as communication takes place with such devices.

Besides its pros, Twitter still has some cons that investors have to take into consideration when planning to invest in these shares. Twitter has big competitors who have introduced features similar to Twitter´s such as Facebook with its component that allows users to communicate through real-time conversations like those on Twitter.

http://www.economist.com/blogs/schumpeter/2013/09/twitter-s-ipo