The growing popularity of its existing apps as well as web traffic of National Geographic’s official site is signaling that it was a right decision for the magazine to offer different alternative channels to its customers. As highlighted in this article, the decreasing amount of magazine subscription and high demand for fast, convenient updates was the driving factor behind these changes, and so far the organization is receiving positive responses for providing more options involving digital media.

This change, as natural and expected as it seems with the increasing trend, is not only broadening its access channels; in a way, the newer multi-feature/function platform is also opening doors to a different segment of users, and therefore reaches into several niche markets of groups with particular interests and hobbies over the internet.

What I really like about National Geographic’s approach is that rather than replacing its print publications with electronic versions, the newer platforms are actually aiming to deliver users a different experience that adds value on top of what readers get out of the magazine. Described as adding in “new muscles”by Susan Goldberg, the Editor in Chief, National Geographic is confident at attracting more younger audience as well as sustaining what its already good at.

Work Cited

Yu, Roger. “A Faster pace for National Geographic Magazine.” USA Today. Gannett, 02 Nov. 2014. Web. 02 Nov. 2014.