Certainly the increase in external pressures upon any firm such as competition or a declining demand for its products suggests that something needs to be done as quick as possible so that a counterattack could be possible. This is certainly when disruptive innovation comes into action, and as it can be seen in the article Britannia industries will employ it on its biscuits and their distribution. Indeed important as they account a total of 85% for the business earnings.

It is also very important to highlight that Britannia Industries before doing or developing any business strategy such as innovation, they had to make sure that what they had and what they were employing their resources at the moment was not a factor of concern. This is why being aware of costs became not a big part of the task but an important one because by this means their target or strategy would be better acquired or developed. When this was set in place it comes what really made the drastic change from 20% decline to 7% and what is believed is going to turn the numbers positive.

Disruptive innovation, it was essential after years of providing the customers with the same exact product with no or little changes. It is very interesting that just as Britannia Industries most of the big firms do not invest the sufficient on research and development with the excuse that their product won’t go away quickly because there is no close substitute or an actual existing and dangerous competition to it, and they only take action when these pressures actually get them. Returning to topic the changes not in brands but actual products will make customers want to try them, experience their different design and tastes compare to those of the competition. Essentially this plus the modifications in channels of distributions now reaching rural areas that were not reached before.

Essentially as everything else there are some drawbacks like the fact that the expected big profits from this new innovations will not come that fast but instead take more time as new markets and customers are being experimented.

Bibliography:

Buhshan, Ratna, and Chaitali Chakravarty. “We Have a New Culture of Competitiveness Now: Varun Berry, Britannia Industries.” The Economic Times. N.p., 2 June 2014. Web. 22 Oct. 2014.

http://articles.economictimes.indiatimes.com/2014-06-02/news/50272484_1_britannia-industries-varun-berry-vinita-bali 

A business organization is much more than something which can be controlled by simple methodology or techniques, much more than only internal factors. Indeed it is something which is always unstable and changing as not only internal but also external create and impact; being political, environmental, social or even technological. First nations is an example of a social implication for companies.

It is interesting to see first of all how the government of Canada defends and protects the right and land of the first nation people. In fact this is very good because if not for certain companies would not care for the social cost and only the profits generated, meaning that not only their land will be taken but as well their resources such as logs and also some sort of income they could have made out of the resources. This is not the worst part as it is very likely that these companies create some form of pollution; air, lakes or even sound pollution. By this means the government is doing a good job not only protecting them but also caring for the environment which also means there will no need for them to make an investment to repair damage caused by firms.

In the other hand it may be that this same government not thinking upon the efficiency at which the Canada resources are being used because being realistic a society with the advantages of education and technology will do far better in managing resources and certainly this is not very likely to be found in indians. Companies which could have had employed natural resources and people are being restricted and by then cannot carry out operations as effectively. For example if a business wanted to do something involving something of this it will create a big weight on its threats side.

In conclusion I would certainly agree that there has to be a balanced government involvement in respect to the First Nations people, resources and private companies so that resources are not exploited but well used, the environment is taken into account and so that both sides don’t get so much restriction.

Bibliography:

Montpetit, Isabelle. “Background: The Indian Act.” CBCnews. CBC/Radio Canada, 14 July 2011. Web. 13 Oct. 2014.

http://www.cbc.ca/news/canada/background-the-indian-act-1.1056988

I dont know why humanity has been so ignorant upon equality and equity among ourselves. There has been distinctions about almost everything races, income, what music do you listen to or even which gender you are born with and the worst part is that you find it everywhere from home to school, university and even in the workplace.

If women are being discouraged at a university its no surprise why most people involved in business are men, why most of the CEOs, CFOs…ect are men. I am not saying this is completely wrong as it is true that more often men have stronger personality and less feelings (things often needed in the business world) but indeed there are a lot of drawbacks to it. Decisions are made almost entirely by men because if women were not given the chance to speak in a university lecture I don’t think their opinion would be taken into account as if it was coming from a man. It is also important to highlight that due to the characteristic of men being interested in sex a lot of workplaces report high percentages of sexual harassment.

By this means we have not only loss the ideas, innovation and what not women can bring onto the table just because of inequalities since university. Aswell I truly believe that women have the same capacity as men of becoming CEOs or be placed in managerial positions when. It will be really interesting to see how the numbers of sex discrimination and harassment change.

Bibliography:

Kantor, Jodi. “Harvard Business School Case Study: Gender Equity.” The New York Times. The New York Times, 07 Sept. 2013. Web. 08 Oct. 2014.

http://www.nytimes.com/2013/09/08/education/harvard-case-study-gender-equity.html?pagewanted=all&_r=1&

“Draw the curtain, the fraud is over” were some words of Francois Rabelais that completely describe what recently happened to Tesco PLC, a grocery and general merchandise retailer multinational with headquarters in Great Britain. Indeed the fraud is over but the questioning not only to the chief executives but everyone involved just begin, which was the motif for this to happen?

Basically although there will be investigations taking place, the reasons for all this is very straight forward as it is not the first time that happening and it will certainly not be the last time. First of all it is known that managerial positions are often motivated to work better by salary increases based on the increase in profit generated and certainly in present economic situation employees from the chief executive to the sales assistant want higher salaries. By this means when the possibility there is no doubt that someone would want to take advantage, each and every time we see this happening and as these occurs we question if in reality there is such thing as business ethics. It is also important to highlight that this is a public limited company and by this means managers would also want it to seem attractive so that investors put their money into it, which in the end they might just end up stealing like it happened some years ago with enron in the United States.

No matter which was the motif for this to happen a fraud is never going to be justified although as always there is common lie invented such as saying that they were only taking it as a loan, even more when it affect a whole chain of people including subordinate employees.

Bibliography:

“Tesco Accounting Questioned by Sainsbury’s.” The Telegraph. Telegraph Media Group, 01 Oct. 2014. Web. 09 Oct. 2014.

http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/11132545/Tesco-accounting-questioned-by-Sainsburys.html

Certainly being a big firm; having large amounts of customers, economies of scale and market power is something that seems really good and attractive for anyone. However there is a problem to being “big”, businesses in some sense tend to accommodate and do not put enough effort to satisfy their customers with new advancements, expansions or what so ever. A perfect example of this is The Coca-Cola Company which as a result got affected with decreased sales and by then revenue.

Indeed it is nearly impossible to imagine how a firm that has been in the world-market for so many years, attracted so many customers will have a downshift in the amount of sales. So what could have gone wrong? What is the reason behind the drop? Is it that Coca-Cola finally reaching the decline phase in its product life cycle? Could it be that internally something was not done correctly? Could it be that the distribution channels were not longer working? Could it be that the market already needed a new beverage following up Coca-Cola Zero and Diet in order to increase their product line? or Could it be that generally society was having an incline toward healthier beverages?

In this situation is is very interesting to find out that the solution these marketing personnel had basically derived the reason to why sales went badly. Coca-Cola needed some sort of innovation, something else than advertisements, public appearances in world events or some of their selling techniques that would increase their sales. These amazing thinkers came out with the idea not only to change the packaging of their cans and bottles but also to involve their audience in it. The results are amazing because not only they managed to increase their sales but they also got the market even more attracted onto them, they built a deeper connection with their customers and this is what added the value to the bottle of Coca-Cola. It was not a new flavour or additional liters, it is the fact that your name or someone elses name was involve who added the value and the willingness to consume.

The lesson here is  that if a business wants to do well and be in the market for a long time it has to go beyond numbers and the “box”, and being realistic if a monstruos firm like Coca-Cola needs it is for certain that other firms will need it.

Bibliography:

“This Clever Marketing Campaign Reversed Coke’s 11-Year Decline in Soda Sales.” Entrepreneur. N.p., n.d. Web. 09 Oct. 2014.

http://www.entrepreneur.com/article/237905