I found your blog post pretty interesting indeed the first thing that caught my attention in your blog post is how you state that Taylor Swift actually is the one who post on all the mentioned social networks including Twitter, Instagram, Facebook and Tumblr. Actually I think this is only partially true because as you may know this kind of artists tend to have a lot of assistants helping and assessing anything going into the media. Lets remember that a whole lot of scandals can and have appeared so they got to be careful.
As it goes for the sales of the actual actor or singer it is really to target all these young audiences and bombard them with all these massive marketing but there is a downside to this practise. Facebook isn’t really an above the line marketing technique because as it was recently published Google and them paired up and each advert you see is actually based personally on every search you’ve made. So basically yes there is very good marketing done by all this artists and search engines but up to what point does this interfere with natural consumer activity? No wonder why there is over consumerism in most of the countries in the world. Is this turn out to be socially responsible? Should businesses really use these techniques to increase our worlds consumption which is already growing in an exponential way.
But definitively it is a very good business strategy to decrease the costs and at exactly the same time increase the attractiveness and reaching of the popularity of any given artist.
Bibliography:
Ma, Alicia. “Alicia’s Blog.” Alicias Blog. N.p., 04 Nov. 2014. Web. 11 Nov. 2014.