King, the company responsible for the popular game Candy Crush is seeking an initial public offering in the United States. Candy Crush is currently one of the most popular games on many phones including Apple’s iOS and Google’s Android, according to the article it is also “the highest grossing game on both operating systems”. The company has grown significantly and now offers “150 games in 14 languages on its site, Facebook and mobile devices.” Think Gaming, the consulting firm, estimated that Candy Crush alone brought in $850,016 daily revenue for King, which is equivalent to $310 million a year.

The public offering King is filing is promised to be the biggest debut “by a gaming company in over a year,” it is also estimated by some analysts to be a multibillion-dollar valuation, which would be the “latest triumph for the company.” However, King may still have to overcome its skepticism concerning the last gaming company, Zynga, who made a public offering, After its debut, Zynga has consistently become less and less popular and has had to layoff employees. This resulted in Zynga’s shares to close down at $3.78 each, and decrease by 62% from their initial offering price. King is aiming to avoid the same problem, as it is expected that they will emphasize on their strengths in cellular devices. King filed their public offering materials confidentially. King’s six founders are most likely to profit from this offering, they together invested $46 million in the company. Through this public offering, King could potentially benefit a lot, or struggle just like Zynga did.

Works Cited:

De La Merced, Michael J. “British Game Maker Behind Candy Crush Seeking I.P.O. in U.S.” New York Times. The New York Times Company, 29 Sept. 2013. Web. 30 Sept. 2013.