There is no denying that the way our world functions is changing. We have diverted from the classic analogue to the now modern digital. Nowadays, people have access to vast amounts of information, whether it is through their mobile, tablet or computer. What companies need to realize is that their digital presence is crucial in developing or maintaining a positive brand image. Through having a digital presence, companies will be able to build relationships, engage consumers and maintain brand loyalty. These are all essential aspects in improving a company.

Digital marketing is infinitely more affordable than traditional brick and mortar marketing methods. It is definitely beneficial especially for smaller companies that may not have an adequate amount of resources to purchase expensive print ads or TV ads. Gartner’s Digital Marketing Spend Report showed that 40% of respondents claimed “getting considerable savings by using digital marketing methods of promotion for their products and services,” thus why the Gartner survey predicts that 28% of business owners will pivot their marketing budget from traditional media channels to online digital channels.

Emails and social media campaigns are able to reach a large majority of consumers for a fraction of a print or TV ad. Moreover, the results can be tracked and monitored easily, compared to conducting expensive consumer research. Being able to measure the success of your marketing campaign in such a short amount of time is a big advantage, as it allows you to plan effectively for the next one.

Sources:

http://www.businesszone.co.uk/community-voice/blogs/tcii/the-importance-of-digital-marketing

http://digitalmarketingphilippines.com/12-reasons-why-digital-marketing-can-help-you-grow-your-business/

https://www.emailmanager.com/en/blog/1/1512/benefits-and-importance-of-digital-marketing-beyond-seo-and-adwords.html